Featured-Snippet Takeover · 340% Leads
SEOAEOSEOContent
27
Snippets Won
+340%
Lead Growth
4 months
Timeframe
Ranking on page 1 but losing every click to competitors holding the featured snippet.
Rewrote 40 core pages with answer-first formatting and FAQPage schema across the site.
STEP /01
Answer-surface audit
Mapped every snippet, PAA slot, and voice answer in the niche and who owned them.
STEP /02
Question-first rewrites
Restructured 40 pages around real questions with 40–60 word direct answers.
STEP /03
Schema layer
Deployed FAQPage and HowTo structured data validated across the site.
STEP /04
Capture & defend
Tracked answer ownership weekly and recovered lost snippets as competitors reacted.
“27 featured snippets in four months. Our competitors still don't understand why their traffic dropped.”
Daniel R., Confidential Home Services